Kupwara, Apr 10 (JKNS): In a strong and commendable effort to combat drug abuse, the tehsil of Karnah in Kupwara—often affected by drug-related concerns—is witnessing a positive transformation through continuous initiatives by the Indian Army. Building on its consistent outreach under formations like the 104 Shakti Vijay Brigade, an impactful 10-day anti-drug awareness campaign was recently conducted by 7 RR (Punjab) Battalion in the Tangdar–Karnah sector.
The campaign, titled “Aapki Kahani, Aapki Zubani – Speak Up Against Drugs,” concluded with a felicitation ceremony led by Lt Gen Prashant Srivastava, GOC 15 Corps. The initiative received widespread appreciation for its innovative approach and meaningful impact, especially among the youth. Students from various schools actively participated by creating and sharing awareness videos on social media, delivering powerful messages against drug abuse.
The role of 7 RR (Punjab) Battalion was widely praised for successfully engaging the younger generation and guiding them towards positive expression. Through their creative content, children not only highlighted the dangers of drug addiction but also promoted hope, responsibility, and social awareness. The campaign clearly demonstrated how youth can become a strong force in bringing change to society.
The initiative also received overwhelming support from civil society members, teachers’ associations, and local residents. Many locals expressed that such programmes are highly beneficial, stating that these awareness drives educate people, especially the younger generation, about the serious consequences of drug abuse and help build a more informed and responsible community.
With 76 video entries and active participation from multiple schools, the campaign reflected a united stand against drug abuse in Karnah. The efforts of the Indian Army, combined with the enthusiasm of students and support from the community, are creating a visible positive impact in the region.
Addressing the gathering, Lt Gen Srivastava appreciated the dedication of the students and emphasized the importance of youth involvement in eliminating social evils. He encouraged them to continue spreading awareness and act as ambassadors of change, while also acknowledging the important role played by parents, teachers, and society in shaping a better and drug-free future. (JKNS)
