Srinagar, Aug 12 (JKNS): Chief Secretary, Atal Dulloo on Wednesday chaired a meeting of senior officers of the Civil Administration and Police Department to review and give detailed shape to the arrangements for the successful conduct of the maiden International Film Festival of Jammu & Kashmir (IFFJK-2026), scheduled to be held from September 7 to 10, 2026.
The meeting was attended by Additional Chief Secretary to Chief Minister; Additional Chief Secretary, Finance; Principal Secretary, Home; Commissioner Secretary, Information; Commissioner Secretary, Floriculture; Secretary, Transport; Divisional Commissioner, Jammu/Kashmir; SSP Srinagar as representative of DGP J&K ,Director, Information; Secretary, J&K Academy of Art, Culture & Languages; Director, Hospitality & Protocol; Joint Director, Information (Headquarters); Joint Director, Information (Kashmir Division) and other senior officers from the concerned departments and agencies.
The Chief Secretary observed that IFFJK-2026 is the first festival of its kind in Jammu & Kashmir and, therefore, its inaugural edition should set a benchmark for its future editions.
He emphasized that the event is envisaged as an annual affair from this year onwards, requiring meticulous planning and execution so that every edition becomes more professionally curated and memorable.
He directed all concerned departments to walk through the entire festival process in advance right from the arrival of guests and participants to the conclusion of the event to identify gaps, streamline procedures and ensure seamless coordination.
He maintained that the smooth conduct of every component is what ultimately makes an event memorable, professionally accomplished and worthy of appreciation.
The Chief Secretary laid particular emphasis on providing befitting reception and hospitality to all invited dignitaries, filmmakers, artists and other participants.
He directed that designated nodal officers be put in place by the General Administration Department at major boarding airports, including Mumbai and Delhi, besides ensuring seamless reception and facilitation at the airports in Jammu and Srinagar.
He underlined that IFFJK provides a significant opportunity to showcase Jammu & Kashmir’s immense potential as both a film destination and a premier tourist destination.
He called upon Tourism, Handicrafts, Floriculture, Culture and other concerned departments to make comprehensive arrangements to showcase the region’s rich heritage, crafts, culture, landscapes and artistic traditions through curated tours, craft safaris, heritage experiences and other activities for visiting guests.
The Chief Secretary also stressed the need for timely invitations to dignitaries from the Government of India, UT administration and other distinguished guests to ensure their participation.
He reviewed in detail the arrangements concerning their accommodation, transportation, hospitality and visits to important tourist and heritage destinations in and around Jammu and Srinagar, aimed at providing them firsthand experience of the region.
Giving special thrust to publicity, the Chief Secretary directed that a comprehensive and sustained publicity campaign be undertaken through local and national media, social media platforms and outdoor publicity, including hoardings and other visibility mechanisms across Jammu and Srinagar. He called for creating wide awareness about the festival and projecting J&K’s capabilities, creative ecosystem and tourism potential to audiences across the country and beyond.
He further directed the J&K Academy of Art, Culture & Languages to organize live cultu…
