Anantnag, Oct 25: QUL Fruits, in association with the Jammu & Kashmir Bank, on Wednesday successfully organized a landmark awareness drive for farmers across South Kashmir, focusing on High Destiny Apple Plantation Scheme (financial schemes) and institutional support for High-Density Plantation (HDP).
The programme was conducted at three distinct Qulgahs (phygital farmer-engagement centres) in south Kashmir’s Anantnag region — Mattan at 11:30 AM, Bijbehara at 1:30 PM, and Achabal at 3:30 PM — drawing a large and enthusiastic turnout of farmers from surrounding areas.
Farmers actively interacted with officials, raised pressing questions, and discussed challenges related to financing. The events served as a vital platform for two-way engagement, allowing experts to clarify doubts while giving farmers the opportunity to share on-ground realities.
At every Qulgah, officials highlighted how QUL Fruits, offers year-round guidance, supported by a dedicated scientific team that advises farmers on soil health, disease diagnostics, and scientifically backed cultivation practices.
Speaking at the event, Nahida Fayaz, Incharge QulGah, highlighted the importance of farmer awareness about the financial schemes and opportunities available under the High-Density Plantation model. She said, “High-Density Plantation is the future of Kashmir’s apple industry. It not only enhances yield and income but also empowers our farmers to compete on a global stage.”
She further added, “QUL Fruits is not just a company — it is a mission to empower farmers and nurture a sustainable horticultural ecosystem that begins in the Valley of Kashmir and reaches the world.”
Representatives from Jammu & Kashmir Bank Mutton, Corporate Branch, Bijbhara and Achbal reaffirmed their commitment to providing tailored credit facilities, low-cost financing, and accessible schemes to support farmers in adopting modern, sustainable practices for HDP.
Officials emphasized that QUL Fruits and its partners remain deeply committed to social welfare and inclusive growth. This initiative is part of a broader mission to place Kashmir firmly on the global map of apple production.
“Programs like this give farmers like me not just knowledge, but also confidence. Such programs aware us about financial support available through banks helps us to plan better for the future,” said Mohammad Iqbal a farmer from Krerbal Anantnag.
He adds, “I feel hopeful that with these resources, I can increase my orchard’s productivity and provide a better life for my family.”
QUL Fruits is a pioneering, tech-enabled horticulture enterprise based in Kashmir, committed to transforming the region’s traditional orchards through modern, sustainable, and technology-driven interventions.
Over the years, QUL has evolved into a fully integrated horticultural platform, spanning orchard installation and management, controlled-atmosphere storage, and digital supply chain integration with national markets. The company has already impacted over 10,000 farmer lives and established more than 1,000 hectares of high-density plantations.
By raising awareness, providing scientific guidance, and facilitating access to finance, QUL Fruits and Jammu & Kashmir Bank aim to accelerate the transition from traditional orchards to high-density, globally competitive enterprises — leading Kashmir’s apple industry toward a sustainable, high-value, world-class future while helping reduce unemployment across the region.
