JAMMU: The Directorate of Tourism Jammu convened a significant meeting today at its Conference Hall to deliberate on the fixation of rafting charges for registered adventure tour operators operating in Reasi district. This initiative marks a continued effort to promote adventure tourism in a sustainable, safe, and regulated manner.
The meeting was chaired by Joint Director Tourism Jammu Aijaz Qaiser and attended by Deputy Director Savita Chouhan and Assistant Director Vishal Sadhotra.
Representing the Rafting Association were Gurjit Singh, President, and Sachin Singh Sambyal, General Secretary. During the meeting, several key issues concerning rafting activities in the region were raised and discussed. A prominent concern highlighted by the Association was the unchecked proliferation of unregistered and unregulated rafting operators, which has implications for both tourist safety and the sustainability of the industry.
To address the same, it was collectively decided that the carrying capacity for each white-water rafting site across Jammu Province will be assessed and finalized in consultation with the National Institute of Water sports (NIWS), Goa. The step is intended to promote responsible and well-managed tourism, ensuring optimal visitor experiences without compromising ecological or safety standards. In addition, both parties thoroughly discussed the importance of enforcing strict safety protocols and maintaining high operational standards.
It was emphasized that all registered rafting operators must strictly adhere to the safety protocols and guidelines issued by the Ministry of Tourism (MoT), Government of India, to ensure a secure and high-quality experience for tourists. These guidelines include the mandatory use of certified safety equipment such as life jackets and helmets, and the deployment of properly trained and certified personnel for all rafting operations.
Regular maintenance and upkeep of rafts must be ensured to keep all equipment in optimal condition. The association was advised to avoid rafting activities during the monsoon season, due to heightened risks associated with turbulent river conditions during this period.
The Directorate of Tourism reiterated its full cooperation and support to the Rafting Association and registered operators, assuring a collaborative approach in the regulation, promotion, and smooth functioning of rafting and other adventure tourism activities in the region. Officials underlined that these efforts are part of a broader commitment to position Reasi as a key destination for adventure tourism within the Jammu Division, by ensuring safety, quality, and a positive tourist experience through regulated and professionally managed services.
