Bandipora: Gurez Valley, once a quiet border region, has emerged as a rising star in Kashmir’s tourism scene, with an impressive 1,11,000 visitors recorded in 2024, according to data collected by the District Administration of Bandipora.
Known for its breathtaking landscapes and rich cultural heritage, Gurez has become a sought-after destination for those in search of tranquility and adventure, despite the challenges it faces.
“Located near the Line of Control, the valley’s natural beauty and serenity are drawing increasing numbers of tourists each year,” the data shared by the district administration Bandipora, as accessed by the news agency JKNS.
It reads as however, the region’s tourism potential remains constrained due to poor road connectivity, with the main access route being closed for nearly three months every winter due to heavy snowfall. This seasonal barrier limits the valley’s ability to fully capitalize on its appeal.
Local residents also recognizing the untapped potential, have strongly advocated for year-round connectivity. They believe that improving the infrastructure would not only boost tourism but also uplift the local economy and create opportunities for growth.
Gurez also offers significant prospects for winter tourism, with its snow-covered landscapes being ideal for skiing, snowboarding, and trekking. Locals are calling on the government to invest in winter sports infrastructure and further develop the region’s potential as a year-round destination.
“Gurez has all the ingredients to become a year-round tourism hub. The focus must be on improving connectivity and promoting winter sports to unlock its full potential,” said Zaheer Ahmed, a local resident.
Khalid Lone, another resident, emphasized, “Winter tourism can create jobs, especially for educated youth. With the right facilities, it can provide sustainable livelihoods to those seeking employment in Gurez.”
The surge in tourism has already begun to transform lives, with many young people previously unemployed now finding work in the tourism sector, signaling a hopeful future for the valley.
“We hope peace will continue between both countries, allowing us to live without fear,” said Jameel Ahmed, a local, expressing optimism for long-term stability. —(JKNS
