CS urges inclusion of public interest themes to increase footfall to the venue
SRINAGAR, SEPTEMBER 12: Chief Secretary, Dr Arun Kumar Mehta today reviewed the preparations for the ‘GI Mohatsav’ proposed to be held here at Kashmir Haat in the first week of October this year.
The meeting was attended by Principal Secretary, Agriculture Production; Principal Secretary, Education; Commissioner Secretary, RDD; Commissioner Secretary, Industries & Commerce; Secretary, Hospitality & Protocol; Director, Information; Director, Industries, Kashmir; and Representatives from Kashmir University and SKUAST, Kashmir.
During the meeting, the Chief Secretary reviewed all the arrangements for making the programme a successful event. He advised the concerned Departments to explore the possibility of including some other themes related to art and culture into this Mohatsav so that the footfall to the venue increases.
He asked them to look into the possibility of including common interest themes like music, painting, essay writing, food court and others to attract common masses to the venue and make this Mohatsav attractive to people from all walks of life.
Dr Mehta also told them to encourage everybody to participate having any direct or indirect interest in GI tagging. He further asked them to give opportunity to those who were identified during Panchayat level talent hunt or ‘Beats of J&K’ of the Information Department.
On the occasion the Principal Secretary, Agriculture Production Department, Shailendra Kumar informed the meeting that some 100 GI tagged products including about 25 from the UT. He further added that the ‘Mohatsav’ would have attractions like flower, fruit and vegetable shows alongside the GI Mohatsav at the venue.
The meeting also discussed other arrangements to be made for the successful conduct of this programme. It deliberated upon the boarding, lodging and transport arrangements for the artisans coming from different parts of the country besides the media plan for the wide publicity of this Mohatsav in Radio and public spaces.