J&K Tourism presentation rolls out road map for sustainable tourism, measures for enhancing tourists’ experiences
The three day Travel & Tourism Fair-2023 concluded here last evening with J&K Tourism stall being awarded for its presentation and design.
The fair had begun on July 14, 2023 and the award was given by CEO, Fairfest Media, Sanjiv Aggarwal at the concluding function of the event which was attended by representatives of participant countries, States and UTs besides organizations working in various tourism sectors across the country.
Earlier, on the last day of the fair the J&K Tourism gave a presentation about the obtaining tourist scenario in the UT, tourism products and services, future prospects and new initiatives by the Department.
The presentation rolled out the scope and role of sustainable tourism and responsibility on the part of stakeholders and tourists to sustain the ecology and future of tourism besides discussing the initiatives being taken by the Government for sustaining and improving the tourist footfall to the UT by enhancing the experiences of tourists and providing them more services and products.
The delegates, during the presentation, were briefed about the new homestay policy launched by the Government, UT administration’s resolve to reduce the carbon footprints at the destinations and the introduction of new segments like adventure trails, horticulture tourism, heritage tourism, MICE and the effort to link local art and craft with the tourist experiences. The delegates were informed that to further improve the grievance redressal mechanism a dedicated helpdesk has been set up for the tourists.
It may be recalled that the J&K Tourism stall at the TTF saw a huge rush of visitors comprising prospective tourists, travel agents, travel writers enquiring about the tourism services and products available in the UT.
The fair brought together industry leaders, top media professionals and the entire travel industry from the Eastern part of the country particularly West Bengal and beyond. Around 400 exhibitors from the entire country and many foreign exhibitors including from Thailand, Mauritius, South Africa participated in the three day long tourism fest.
This year, a large contingent of tour operators and hoteliers from J&K, including many women travel entrepreneurs, also attended the fair for which adequate arrangements were made by the Tourism Department.
