“Jashn-E-Rustam” cultural festival, was organized by Rustam Battalion on August 27, 2023, near the Line of Control at Rustam, which stands out as a remarkably successful event that underscored unity, gratitude and promotion for tourism in this border region. This inaugural cultural festival, saw an overwhelming footfall of 15,000 people, both local and non-local, serves as a testament to the Indian Army’s commitment to foster bonding between military and civilian communities and showcasing the rich cultural heritage of the region. Jashn-E-Rustam cultural festival acknowledged the unwavering support of the local community and was a testament of “Jawan Aur Awam – Saath Saath,” that resonates deeply in Uri region which has often been at the forefront of tensions but also symbolizes resilience and cooperation between Indian Army and the local populace. This unprecedented event being the first of its kind near the Line of Control was crucial in not only acknowledging the support of the locals but also in building a sense of solidarity and mutual respect. The huge turnout of 15,000 people is indicative of the festival’s appeal and strong ties between the community and Indian Army.
“Jashn-E-Rustam” festival marks a significant milestone in the Indian Army’s efforts to enhance civil-military relations. The festival provided a unique platform for local artists to showcase their talent, thereby promoting cultural exchange and understanding. By organizing such an event, the Army is also tapping into the tourism potential of the border regions. These areas, often seen through the lens of conflict, have immense natural beauty and cultural richness that remain largely unexplored. The picturesque mountains of Uri region, which provided a stunning backdrop for the event, have the potential to attract tourists from all over the country and beyond. Events like these can play a pivotal role in changing the narrative around border regions, highlighting their potential for peace and development rather than conflict.
One of the highlights of Jashn-E-Rustam was the performances by leading and prominent artists, cultural groups from the entire valley that captivated the audience. These performances not only entertained the audience but also provided local artists with a platform to showcase their talent. Such exposure is invaluable for artists from far flung areas, offering them opportunities for recognition and growth. The enthusiastic response from the audience, which included people from far and wide areas of Kashmir, is a testament to the success of the event and the talent of the performers.
The theme “Say No to Drugs,” which was prominently featured during the festival, reflects the Indain Army’s commitment to address social issues within the community. By using the festival as a platform for raising awareness about drug abuse, Indian Army is taking proactive steps to educate the local population and promote a healthier, drug-free lifestyle. This initiative is particularly important in regions like Kashmir, where drug abuse has been a growing concern.
The local community’s response to Jashn-E-Rustam festival was overwhelmingly positive. People hailed Indian Army for organizing such a festival and expressed gratitude. This positive feedback underscores the festival’s success in strengthening the bonds between the Indian Army and the local population. The festival emphasized upon the unbreakable bonds and the unyielding spirit of the nation and has set a precedent for future cultural events, which can further enhance community relations and promote the region’s cultural and tourism potential.
Jashn-E-Rustam was more than just a cultural festival, it was a celebration of unity, gratitude and the spirit of cooperation between the Indian Army and the local community. By providing a platform for local talent, promoting tourism and addressing social issues, the festival has left a lasting impact on the community. The resounding success of the event resulted in wide coverage by National and Local media, Social-media platforms which demonstrates the potential for similar initiatives in the future, which can further strengthen civil-military relations and contribute to the development of border regions. The Indian Army’s efforts in organizing such events are commendable, as they not only recognize the support of the local community but also pave the way for a more inclusive and prosperous future
